– Paul Rand，IBM logo 设计者
Brands maintain a two-way emotional relationship between consumers and business owners. On the one hand, brands are seeking to take care of their consumers with more appropriate energy (quality, experience, packaging, tone, surprise), thereby forming a stronger cohesion. On the other hand, consumers (sometimes unknowingly) are also increasing their enthusiasm for the brand.
品牌升级的背后，是旺丁堡家居适时调整品牌宣传视角——向更多样化的消费者传达对设计美学的态度、对当代生活方式的引领。品牌以更精简的视觉，升级全新品牌形象，传递设计新风尚。Behind the brand upgrade is Wonderful House timely adjustment of the brand promotion perspective-conveying the attitude of design aesthetics and the guidance of contemporary lifestyle to more diversified consumers. With a more streamlined vision, the brand upgrades a new brand image and conveys new styles of design.
此次旺丁堡家居品牌升级的背后，是来自于企业品牌战略的调整、消费市场的转变，以及大众审美的趋势变化。Behind the upgrade of the Wonderful House brand is the adjustment of the corporate brand strategy, the transformation of the consumer market, and the trend change of the public's aesthetics.
旺丁堡家居在20余年的沉浮发展历程中，经营产品由过去较为经典、单一化的类型，发展到如今更加多样的、丰富的、不同风格的产品线。全新的品牌视觉源自全新的品牌战略。In the ups and downs of more than 20 years of development, Wonderful House has developed from a more classic and single type of products in the past to a more diverse, rich, and different style product line. The brand-new brand vision comes from a brand-new brand strategy.
室内设计在国内发展的几十年间，历经美式、法式等经典风格到如今大行其道的极简现代风潮，市场及受众发生着巨变，品牌形象顺应市场风向进行全新升级，去适应当下现代化、个性化、多元化的家居美学需求。In the decades of domestic development, interior design has gone through classic styles such as American and French to the prevailing minimalist modern trend. The market and audience have undergone tremendous changes. The brand image has been upgraded in accordance with the market trend to adapt to the current modernization, individualization, and Diversified home aesthetics needs.
赢利与领导（Direction） 、愉快与使用（User） 、独特性与掌控（Designer）。
Based on three usage strategies.
Profit and leadership, pleasure and use, uniqueness and control.
● 办公用品 OFFICE SUPPLIES
● 名片 BUSINESS CARD
● 信封 ENVELOPE
● 档案袋 ARCHIVES
视觉是最直观的品牌印记，品牌众生的时代，视觉需要最高效的传达力。Vision has always been the most intuitive brand imprint. In the era of brand beings, vision needs the most efficient communication power.
结合品牌特征和故事，塑造品牌文化，突出品牌特性，凸显品牌DNA。Combine brand characteristics and stories to shape brand culture, highlight brand characteristics, and highlight brand DNA.